BEHIND THE PROPOSAL
PATH SPORT X THE YONEX ALL ENGLAND
The work, the people and the planning behind our vision for the YONEX All England 2027.
1 | OUR WORK
Never Mind the Shuttlecocks | All England 2020
The original nightly show, directed by Rob and filmed and edited by Mike Haffenden. Evidence of our experience delivering this format at this tournament.
International badminton storytelling and player-led films.
The Legends’ Vision
Badminton World Federation
Translating complex ideas into clear, compelling visual storytelling through motion design, accessible messaging and a distinctive creative approach.
2 | MEET YOUR HOST
An Olympian and former England international shares what makes the All England special and why she's excited about hosting the nightly programme.
Lauren Smith | All England Tonight
3 | THE TEAM BEHIND THE WORK
An experienced team, assembled specifically for the All England and built around established working relationships.
4 | HOW WE DELIVER
The practical detail supporting our proposed editorial and production operation. Click on the icon to learn more.
Sample Daily Editorial Plan
How we turn the day's matches into purposeful content.
4 pages · PDF
Detailed Crew Responsibilities
Who delivers the work, when they work and how cover operates.
3 pages · PDF
Media Day production plan
Our approach to athlete access, content capture and year-round value.
2 pages · PDF
Equipment and delivery details
The technical setup, approvals, asset library and project timeline.
3 pages · PDF
