Meet The Team

Rob Short

Founder & Managing Director

I founded the company in 2020, before it became Path Sport in 2023. I thrive in finding creative solutions for marketing conundrums, specialising in brand strategy, event ticket sales, digital growth and marketing planning across the full mix.

I have 12 years of strategic marketing & comms experience, focused mainly on sport, leisure, travel and tourism. I love building digital communities and creating new concepts to bring things to life.

I have worked for & with brands such as Yonex, The Jockey Club & Badminton England, as well as on tournaments such as the Commonwealth Games 2022, Rugby World Cup 2023 and Paris 2024.

Barry Higson

Commercial Development

Barry Higson is an entrepreneurial commercial leader with extensive experience in sports sponsorship, partnerships, and sales strategy.

He has built a reputation for driving growth, developing new revenue streams, and leading high-performing teams across clubs and media organisations.

At Path Sport, Barry supports clients in strengthening connections with audiences, unlocking commercial opportunities, and delivering long-term value through content, marketing, and partnerships.

Path Sport has a network of sport & event marketing specialists, using freelancers & contractors to deliver for your business.

Our Network

Nick Rewcastle

NEW REACH PR
Nick Rewcastle owns New Reach, which is fast becoming recognised as the UK's leading sport and social impact focused PR and Comms Agency.
They hold relationships with some of the highest reaching media in the UK.
They have worked with the EFL, Team England, Paralympics GB, World Rugby and World Boxing amongst many others.
Cam Boyall

GRAPHIC DESIGNER
A versatile graphic designer and video editor, Cam specialises in digital and print design for sports, corporate, and event industries.
He has a keen eye for detail to help engage audiences, enhance brand identity, and bring ideas to life.
Cam has worked with Pentathlon GB, Goodwood Racecourse and Essex Cricket.
Jack Rossiter

CREATIVE CONTENT SPECIALIST
I am a creative director and versatile content creator specialising in both digital and print mediums. With a keen eye for design and a passion for crafting trend-setting visuals, I have been a part of Path since its inception, working across a variety of projects.
I have worked across a number of different industries, from luxury travel to professional sport, honing my skills in creating captivating content that resonates with clients' target audiences. I am driven by a desire to stay at the forefront of industry trends and find motivation in translating clients' dreams and visions into compelling realities.
Georgia Upton

PHOTOGRAPHER
I am Managing Director of Georgia Upton Photography, a photography company specialising in weddings, action, sports and private portraits. I have a passion for storytelling to create captivating and authentic high-quality images for my clients. No matter the size of the project I will always bring the same energy and dedication for each individual job.
With a detailed eye, I like to capture both live action and still portraits of my clients to ensure that their memories turn into meaningful printed photographs and high performing social media content.
Alex Tatnall

REVENUE GENERATION SPECIALIST
I have over 11 years experience in the commercial and sales world - working for some of the most high profile companies in the world of sport, music and venues.
I am experienced in growing revenue, learning, developing and building teams and overseeing all facets of the commercial arm of a business. My goal is always to grow and develop individuals and teams to be the most effective and productive sales and commercial channels that they can possibly be.
Will Tschaikowsky

VIDEOGRAPHER
William Tschaikowsky is the director and co-founder of Snelsky Studios, a contemporary video production company that leverages the power of social media.
With a passion for videography and a strong background in marketing, he has collaborated with notable clients such as Citroën, Guinness, and the Rugby World Cup, delivering high-quality and impactful videos that generate engagement and brand awareness.