COMMERCIAL PARTNERSHIPS

Path Commercial is a new offering from Path Sport.

We help premium events and rights holders unlock sponsorship revenue — through development, strategy, creative and hands-on outreach.

FINDING THE RIGHT PARTNERS FOR YOU

We work with event producers & rights holders who have a compelling proposition and need commercial partners to match.

From developing your sponsorship framework to managing the full outreach process, to activating the partnership, we act as an embedded commercial team — not an agency at arm's length.

Sponsorship Strategy & Tiering

We build the commercial architecture first — defining tiers, packages, pricing and benefits that make sense for your event and your audience.

Deck Design & Creative

Your sponsorship deck is your first impression. We produce materials that look the part and do the selling for you.

Prospect Research & Target Development

We identify the right brands for your event — those whose marketing objectives align with your audience — and build a targeted, prioritised outreach list.

Managed Outreach

We write and manage the full outreach sequence, from initial contact through to follow-up, so you're not chasing cold leads alone.

Reporting & Campaign Tracking

Full visibility on outreach activity, responses and pipeline — so you know exactly where every conversation stands.

THE TEAM & OUR APPROACH

Rob Short leads all Path Commercial Projects.

With over 12 years of marketing experience across sport, leisure and events, Rob has generated over £11 million in revenue and delivered campaigns for some of the world's largest sporting occasions — including the Commonwealth Games, Rugby World Cup and Paris 2024. He is supported by a team of specialist consultants across design, research and commercial development.

We think like marketers not salespeople.

That means everything starts with your audience — who they are, what they're worth to a brand, and which brands are genuinely trying to reach them. That's what drives the prospect list, the packaging and the pitch.

We're not a generic sponsorship agency. We come from inside the events world, which means we understand what rights holders can and can't offer — and we know how to position it honestly and compellingly to commercial partners.

We work with a small number of clients at any one time, which means your project gets full attention.

INTERESTED IN WORKING with US?

  • "Rob brings a commercial sharpness that's rare in the events world. He doesn't just understand marketing — he understands money, and how to make it move. That combination is exactly what a project like this needs."

    Event Director, National Governing Body

  • "I've worked with a lot of talented people in this industry, but very few who can move between creative thinking and commercial strategy as naturally as Rob. Sponsors respond to that confidence — and so do venues."

    Marketing Director, Leading Brand

  • "What sets Path Sport apart is that the numbers are always real. The track record speaks for itself — £11 million in revenue isn't luck, it's methodology. That's why we wanted them involved from day one."

    Commercial Director

LET’S DISCOVER IF WE CAN HELP

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.